Branding & Identity
A brand your whole team can use correctly
Naming, logo systems, colour, typography and tone of voice, delivered with a book that tells a printer, a developer and a new hire exactly what to do.
What you get
An identity that survives contact with real work
Most identities fail in the handover, not the presentation. We build yours as a system with rules for the awkward cases, then hand over editable files rather than flattened artwork.
Positioning statement and messaging pillars
Bilingual logo lockups with an Arabic type pairing
Colour, type and photography direction with usage rules
Social, print and presentation templates your team can edit
What is included
What lands at the end
Logo and lockups
Primary, secondary and mark-only versions, in both languages, with clear space and minimum sizes defined.
Written rules
A brand book covering colour, type, imagery, voice and the cases people always get wrong.
Everything editable
Vector source, web formats and working templates. Registered to you, handed over in full.
How we run it
Four stages, no mystery in between
Audit
What you have now, what your competitors look like and where you actually sit against them.
Position
The statement, the pillars and the voice, agreed in writing before any visual work.
Design
Two routes, developed to a real application rather than a logo on a white square.
Document
The book, the templates and a working session so your team can use it without us.
Who this suits
Teams outgrowing the brand they started with
Founders getting ready for an investor meeting. Companies whose logo was drawn once and never systemised. Groups running several sub-brands that no longer look related to each other.
Common questions
What clients ask before starting
Do we have to change our name?
Only if the name is genuinely holding you back, and we will say so plainly with the reasons. Most projects keep the name and fix everything around it.
How many logo routes do we see?
Two, each developed far enough to judge properly. Presenting six thin options wastes a round and makes the decision harder, not easier.
Can you handle Arabic typography?
Yes. Arabic lockups and type pairing are done by people who read the language, not scaled from the English version.
Ready to fix the brand?
Send us what you have now. We will tell you what is worth keeping and what needs rebuilding.