Content Writing
Words researched, not generated
Website copy, articles, email and product descriptions written by people who interview your specialists and read your sector press.
What you get
A house style, held across every channel
We keep a style sheet per client covering voice, spelling, product names and the claims you are allowed to make. That is why the newsletter sounds like the website, and why a new writer does not reset your tone.
Keyword and audience brief agreed before drafting
Arabic and English written natively by separate writers
Two revision rounds included on every piece
A living style sheet you keep at the end
What is included
The kinds of writing we take on
Pages that sell
Homepages, service pages and landing pages structured around what the reader needs to decide.
Articles and guides
Researched pieces with a point of view, built to rank and still worth reading.
Email and product
Newsletters, sequences and product descriptions written to be scanned and acted on.
How we run it
Four stages, no mystery in between
Interview
We talk to the people who actually do the work, because that is where the specifics live.
Brief
Audience, angle, keywords and length agreed in writing, so drafts are not a surprise.
Draft
First draft, your comments, second draft. Two rounds are included on everything.
Edit
A separate editor reads it against the style sheet before it reaches you as final.
Who this suits
Companies whose expertise never made it onto the page
Technical teams who know their subject and cannot find time to write it down. Businesses whose site still uses the copy from launch. Anyone whose blog stopped in a month that is now embarrassing.
Common questions
What clients ask before starting
Do you use AI to write it?
People write and edit the work. We may use tools for research or a first outline, and everything you receive has been written, checked and cut by a person who read your brief.
Can you write in Arabic?
Yes, natively. Arabic is written by an Arabic writer working from the same brief, not machine translated from the English.
What if the draft misses the mark?
Two revision rounds are included. If the direction is wrong rather than the wording, we go back to the brief with you before rewriting.
Need words that sound like you?
Send a page you are unhappy with. We will rewrite the first section so you can judge the voice before committing.